Consuming and creating the best in premium Virtual Reality (VR) content is a new and exciting world for fans, brands, studios, and content creators alike. With VR headsets and technologies like 360 video already available, along with billions of dollars of investment going into content creation, hardware, tools, camera rigs, and sound, we have to develop a new workflow and models for creating, delivering, and monetizing compelling VR experiences. This presents a huge opportunity for immersive storytellers and brands to engage with tech savvy and forward thinking consumers, while giving new networks, platforms, and technology companies the power to define an entirely new market. We will discuss best practices and fresh ideas for creating, delivering, and monetizing VR, and dive into real case studies from brands and entertainment companies embracing VR today.
Presents include Ben Nunez (Littlestar), Greg Kahn (GK Digital Media), Maureen Fan MBA '09 (Baobab Studios), and Tony Mugavero (Littletar).