Networks are building content for linear, but then moving it online to a whole separate audience. At the same time, viral stars are transitioning over to linear programming. As the two becoming more and more converged, the differences between them create a challenge but also an opportunity to develop a continuous loop of engagement with viewers. This panel will look into the convergence of digital and linear entertainment and outline best practices to make transformation a success.erican Advisory Commission and the San Francisco Mayor's Film Advisory Council.
Presenters include Erik Flannigan, Lisa Hsia AB '80, Natalie Jarvey, and Sam Toles.