From sxsw.com:

How do you make a career on YouTube? What are the kinds of deals will you encounter, and how do you make the best decisions in your deal making? This panel will be an exploration of a Digital Influencer’s journey -- from MCN, to third party advertiser(s), to an increasingly more common problem: what to do when traditional entertainment media opportunities come knocking? Join famed digital influencer Mr. Kate (Kate Albrecht & Joey Zehr) and entertainment attorney Danny Passman AB '97 of Gang, Tyre, Ramer & Brown, for an exploration of what it takes to make a business out of the digital business: what are the goals, the hurdles, and things absolutely worth fighting for.