Attend this special event featuring the release of the film installation MAN VS MACHINE commissioned by neoluxury brand FEIT.
MAN VS MACHINE - FEIT’s first ever film commission - contrasts the iconic mass production imagery of the 1982 cult classic movie Koyaanisqatsi: Life Out of Balance with the unique artistry that defines FEIT’s commitment to handmade. “We wanted to create the arc of a battle between these two modes of creation, so that you feel the tension between the rote repetition of the industrial process versus the skill, beauty, and attention to detail in FEIT’s handcrafted approach,” says director Jack Riccobono AB '03.
At The New Museum in New York during Men’s Fashion Week, MAN VS MACHINE will be presented in an installation environment alongside live hand-sewers demonstrating their fascinating craft, as well as a presentation of the FEIT FW16 collection. “For this film, we wanted to emphasize the rhythm, skill, and artistry involved in the process of making shoes by hand," says producer Benjamin Millepied.
The installation is a collaboration with New York-based artist and filmmaker Jack Riccobono (The Seventh Fire), Benjamin Millepied (Director, Paris Opera Ballet), composer Nicholas Britell AB '03 (The Big Short, 12 Years a Slave), and installation artist/designer Jordana Maisie (FEIT Prince St & Greenwich Ave). Millepied and Britell’s Amoveo Company produced the work.