Are you planning to start a new business venture? Do you have a really great name for a product or service? Are you an artist who wants to use existing logos in your creative artwork?

Join CLA and attorney Justin Sterling for a workshop on trademarks -- what they are, what they mean, and ways they can help you create a strong brand identity. The workshop will provide a background on basic trademark law, including an introduction to trademark selection and registration, an overview of the spectrum of distinctiveness, and methods to enforce trademark rights. It will also cover the use of trademarks in business and art, protection for trade dress, and trademark dilution claims for famous marks.

Presenter: Justin Sterling, Esq. is the Founder and Principal attorney of The Sterling Firm, A Professional Law Corporation. Mr. Sterling is licensed by the California State Bar and the Central District of California. He is committed to representing clients and serving the legal community with the utmost professionalism and compassion. Mr. Sterling serves as a Board Member and Volunteer Attorney for the Mesereau Free Legal Clinic, located in the heart of South Central Los Angeles. The Mesereau Free Legal Clinic ensures the residents of Los Angeles County are afforded professional quality legal services regardless of income, circumstances, or station in life. Mr. Sterling has also been honored by the City of Los Angeles for his work with the Los Angeles City Commission on the Status of Women focusing on re-entry services for ex-offenders.