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People from BIPOC communities face a myriad of challenges in the entertainment industry, both in front of the camera and behind the scenes. From on-screen talent and actors to production crews, publicity teams, talent management, writing and film criticism, marginalized groups often remain underrepresented in all aspects of an industry that has major influence on American culture. A recent report released by McKinsey & Company confirms that, despite evidence that shows addressing these racial inequities could reap an additional $10 billion in annual revenue, efforts by the industry to create parity continue to be inadequate.

Join alums Sheldon Lyn (HBS ’07) co-author and partner in McKinsey & Company’s Southern California office and Dom Furlong (HBS ’20) key collaborator of McKinsey’s Black Representation in Film and TV: The Challenges and Impact of Increasing Diversity, where they will discuss the results of the report findings, critical industry pain points and steps to take toward industry-wide changes meant to increase representation and provide space for a new and diverse generation of creatives.

Sheldon Lyn (HBS ’07)

Sheldon is a partner in McKinsey’s Southern California office and 2007 graduate of HBS. He serves consumer products and services companies on a range of marketing and sales topics, and co-leads the firm’s revenue growth management work globally. Sheldon’s clients cut across a range of categories, including beverages, food, home care, personal care, footwear, and apparel.

Sheldon works with the leaders in the consumer industry, helping them achieve sustainable profitable growth by combining advanced analytics, consumer insights, and an integrated perspective on creating category value. 

He has led global transformations for some of the world’s top companies, working in Brazil, Canada, China, India, Indonesia, Japan, Mexico, Singapore, the United States, and Western Europe.

Drawing on more than a decade of client service experience, Sheldon is actively involved in knowledge creation, publication, and executive roundtables for leaders in the consumer industry. He is a frequent speaker on the topic of revenue management and convenes the firm’s roundtables on the topic. Sheldon is also active in the firm’s work on diversity and inclusion.

Dom Furlong (HBS ’20)

Dom is a consultant in McKinsey’s Southern California office and a 2020 graduate of HBS. She serves media, technology and consumer products and services companies on a range of marketing and sales topics, including growth strategy and consumer-focused marketing strategy.

Prior to joining McKinsey, Dom developed her consumer expertise at Procter & Gamble over 6 years in various brand management roles across Europe and South America (including her home country of Argentina) and her media background working while working at the President’s Office at Walt Disney Television. As an immigrant herself, she is passionate and active in the firm’s work in diversity and inclusion.

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